Hi, I’m TSS, my website is TheSnarkyScientist.com, and I am a previous karaoke contest winner.
My audience is grown-ups who vote and who had their last science class years ago. People get busy, so I can forgive them for not knowing what a gene is.
My question is a bit self-deprecating: I’m not as good a writer as a lot of the people in this room right now. I have found my strength is more in face-to-face communication. How can I find ways to get my target audience in front of me or in an AV situation where I get to talk to them and it isn’t a classroom.